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    China · GuangDong · FoShan

    Address:Nanhai District, Foshan, China Guangdong Village Road, 13 large TOYOTA Road

    The Internet has become an inevitable trend in the development of the sanitary ware industry

    Date: 2018-03-19
    Browse: 21

    The gradual penetration of the Internet+ has changed the market environment of the home building materials industry such as sanitary ware to a great extent. As a new development model, the e-commerce model is affecting more and more enterprise development. With the rapid development of e-commerce, it is extremely important for sanitary companies to establish and maintain e-commerce channels.

    互联网+ 成为亚博体育appios行业发展必然趋势

    Internet + become an inevitable trend in the development of the sanitary ware industry

     

    1、Home store extends online

    Successful store sales lifestyle, perfect after-sales service and extension to the line is its direction of development. The offline channel has experienced a transition from decentralized single-store operations to large-scale home stores and independent flagship stores. Home stores mainly have the advantage of people flow, but rents are more expensive, independent stores are the opposite, and it is easy to open big stores and control the channels. In terms of home stores, the self-owned brand direct stores represented by IKEA and the furniture store represented by Redstar Meikailong are doing well. High-quality lifestyle shopping experience, rich product categories in the store, commitment to perfecting after-sales distribution and installation services, and attempts to extend online are common features of IKEA and Redstar Macalline.

     

     

    2、Bathroom online and offline combination is the trend

    The rapid development of sanitary electrical business, explosive sales is a feature, the combination of online and offline trends. The electrical and electronic commercialization process of sanitary ware is in its initial stage, and the Internet penetration rate of the building materials home market is 3%. The high degree of sophistication in the sales process of sanitary wares and the resistance of distributors are the major obstacles to the commercialization of sanitary ware. With the exploration of the pattern of network sales services by sanitary ware companies, the rationalization of distributors' interest mechanism, and the birth of professional supporting service companies, the proportion increase is still the trend. Sanitary e-commerce companies grow much faster than traditional businesses. Low-cost, cost-effective, explosion-type sales are the characteristics of sanitary electrical business companies. Online sales and offline experience are the combined trends.

     

    3、The value of cooperation with the Internet home improvement highlights

    The Internet home improvement shortens the building materials industry chain, and the integration of the industry will highlight the value of the channel. The decentralized and cluttered home improvement industry has caused its entrance value not to be valued by brand sanitary companies. Resolving information asymmetry and shortening the building materials industry chain is the value of Internet home improvement. Focusing on market segments, doing a good job of standardization and accumulating word of mouth are breakthroughs in the Internet home improvement business model. With the acceleration of industry consolidation and the birth of industry giants, the value of the cooperation between branded sanitary ware companies and Internet home improvement companies will be prominent.

    It can be seen that the borders between shoppers and e-commerce are blurring. Many businesses engaged in traditional sanitary retailers have settled in Tmall. Internet sales have not only hit these traditional retailers, but have helped them achieve a new leap in sales. It is through the brand effect established by multi-year physical stores that these businesses are rapidly erupted on the online sales platform, and physical stores have become a guarantee of online sales reputation. The offline experience shop will become a lot of experience sites for bathroom sales, as well as logistics distribution and after-sales service. The online mall will bring more customers to the bathroom industry sales and will make it more accessible. Many bathroom sales companies can greatly reduce the distance between them and their customers, thereby facilitating user communication.

     

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    2018 - 03 - 19
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    In the second half of 2017, the new products in the bathroom industry will take turns and all kinds of sanitary products will be filled with our attention. This also indicates the new trend of sanitary ware market demand this year and in the future. Similarly, the release of these new products also Wei industry into a new vitality.Practical and eco-friendly are still the mainstream bathroom marketBathroom space is usually small, practical and aesthetic is still the mainstream direction of consumers to consider when buying sanitary products, because of its small space, it is particularly necess...
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