As the "supply-side structural reform" continues to be promoted, such topics as "technological innovation and industrial restructuring" extended frequently are reported. Among them, as the leader of China's high-end sanitary wares, the nine animal husbandry industry relies on the innovation and development in recent years , Has become synonymous with this "boom." In recent days, authoritative media such as People's Daily, Fujian Daily, Economic Times and Xinhua Net have reported on Jiuhmen leading the supply-side reform and promoting the development of people's livelihood and consumption. Combined with the special permission of Fujian provincial Party committee during the two sessions, Public praise: "We Quanzhou production of toilet lid, not worse than Japan, I am here to be an advertisement." Jiumu innovation boom, aroused widespread concern and hot discussion, but also can not help but ask, why a bathroom business, Multi-attention? The reason lies in the road of innovation and reform.
Figure: June 3, 2016, Jomoo husbandry boarded the People's Daily front page headlines.
Last test you: Chinese-made toilet lid is not particularly good? Of course "We Quanzhou production of toilet lid, no worse than Japan, I am here to be an advertisement." Fujian delegation delegation to the Fourth National People's Congress Open Day, the National People's Congress, Fujian Provincial Party Secretary Youquan smiled An opening speech. As a leader in high-end sanitary ware in China, JiuMu won numerous honors such as "China Quality Award Nomination Award" and "Green Design International Contribution Award (China) Green Life Innovative Product Award" by virtue of its achievements in product quality and green environment. Chairman Lin Hsiao-fa is selected "science and technology innovation pioneer", as "2015 innovation talented person promotion plan", the only selected bathroom business representatives. Behind a series of honors is the inheritance of the craftsmen's spirit by Jimo and the profound interpretation of the era of wisdom. In the increasingly competitive glue bathroom market, JIMU by virtue of the continuous development in the field of intelligent sanitary ware, breaking the gap between the industry, leading the bathroom wave of innovation. Relying on Technological Innovation and Product Differentiation As one of the earliest brands involved in intelligent toilet research and development in China, Jiumu has achieved fruitful results through continuous R & D and talent pooling and technological bottlenecks. Up to now, nine animal husbandry in the bathroom products on the nine patents has exceeded 2000, focusing on bathroom research and development professionals over 2000 people, and has 16 laboratories, 8 research institutes and a number of professional design centers. Technical innovation and talent pool provide a powerful backing for Jiumu's insight into market demand and accelerating market reaction speed. In addition, the nine animal husbandry also continued to promote domestic and foreign two-way cooperative research and development projects: on the one hand and Huawei, millet and other Internet big coffee cross-border to create a smart platform to provide a more diversified wisdom sanitary ware functions; the other hand, together Italy Georgia Luo design company, German phoenix design agency to further deepen the level of high-end bathroom products to meet the market demand for high-end products.
Nowadays, smart bathroom products including smart toilets are still in the popularization stage in China. Most of the mid-range smart toilets on the market are concentrated on the basic functions of seat heating, automatic washing and drying, and the increasingly homogeneous products Did not give consumers more choices. For a time, the smart toilet market appeared "concept fever, cold market," the situation. In this context, nine animal husbandry relying on its technical strength and cross-border strategy, the initial realization of the smart bathroom function of the new innovation, and become the representative of the domestic smart home. In the recent introduction of nine animal husbandry, the smart box Reou and the fifth generation of high-end smart toilet G5, in addition to the product features refined to different gender-based flushing method, the application of electrolytic sterilization washing technology, but also lifted Consumers worry about water quality. In the future, with the further improvement of the IoT platform and the ability to analyze and interpret big data, JiuMu's smart bathroom products will record the user's habits and preferences and create a "smart bathroom space as a whole." In addition to product and technology innovation, Joyoung has taken a "five-star customized experience store" offline to create a differentiated marketing approach of "product + service." Innovation as a driving force in the product design close to consumer demand; market-oriented and enhance product differentiation performance. The promotion of the two-way mechanism is the guarantee that Jiumu can keep its vitality in the market competition. Internet + thinking, and realizing the full chain optimization of "supply and marketing - service" Under the national background of "manufacturing + Internet", with the help of Internet platform, the overall improvement of product supply and marketing, after sales and value-added services is achieved. Important way At present, nine animal husbandry in the world has more than 4,000 stores, more than 50,000 sales outlets, online e-commerce channel is the leader in the home industry. In order to consolidate the advantages of online and offline, JIMOHO not only expanded several offline five-star experience stores, but also combined the advantages of "five-star customization" with "one-stop housekeeper service" to create "online sales-oriented, offline services Into "the O2O model. Through online and offline linkage, JIMO provides consumers with one-stop butler service integrating "pre-sale consultation, mid-term installation and commissioning, post-survey maintenance" and other services, and simultaneously promotes online and offline "supply and marketing - service" Chain optimization. On June 2, the first one-stop housekeeper service center opened in Shanghai by nine animal husbandry and nine animal husbandry officially opened its doors. It also made nine-animal husbandry closer to the community and closer to the user, truly becoming a "good neighbor" trusted by users.
The president of Jiumu, Lin Youseng, once mentioned that there is a concept of "three links and one leveling" for Jiuhmu. One of the "service pass", refers to the one-stop solution to provide consumers with sanitary ware. In September last year, with its many years of service system construction, JiuMu won the "Top 10 National Service Industry Teams" jointly issued by the China Chamber of Commerce, the China Foundation for the Protection of Consumers, and other authorities. In this year's Netease Among the "3.15 Household Survey Bathrooms", the service system of JiuMu was re-recognized by the market, and achieved good results on the three service modules of telephone, E-commerce and WeChat, ranking first in comprehensive scores. Rely on marketing and service innovation, nine animal husbandry completely broke the bathroom industry, "difficult to buy, after-sales hard" curse. With Industry 4.0 to enhance production efficiency and create kitchen and bathroom double-industry chain To achieve simultaneous development of online and offline, under the premise of ensuring product quality, to further expand the industrial chain and efficient production capacity is the foundation. JiuMu Ceramic Intelligence Research Institute is the JiuMu Ceramics Industry 4.0 smart manufacturing demonstration project, but also the world's first ceramic automatic production technology research base, the Institute has the world's leading high-pressure molding system, pulse airflow drying system, blank self-test system , Robot glazing system, automated logistics and delivery systems and information management systems. The move provides a powerful guarantee for Jiumu's future large-scale, high-precision, high-output and low-defect production. With the efficient production mode, JMC can not only strike a balance between cost and quality, but also rely on technical advantages to further extend JUMUO's industrial chain and form an integrated kitchen and bathroom industry layout such as bathroom, kitchen and balcony. At present, JiuMu has introduced a variety of kitchen cabinets for young consumer groups, and will use this as a starting point to build it into a "fast-growing kitchen cabinet brand under the Internet ecosystem."
June 1, 2016, nine animal husbandry kitchen cabinet at the 21st China International Kitchen, bathroom facilities exhibition debut, marking the formal entry into the kitchen cabinet industry.
Lin Jiao, chairman of Jiumu, once said: "There are no limits to starting a business and there is no limit to innovation. For Jiumu, innovation is the foundation of systematic work, management and institutional innovation in the whole value chain, the whole process and the whole factor. Product and manufacturing innovation are the core , Brand and marketing innovation is the soul. " In recent years, nine animal husbandry in the industry to accelerate the reshuffle of the market environment contrarian, the core driving force is innovation. The future, nine animal husbandry will continue to maintain this continuous breakthrough in the realization of leaps and bounds at the same time, promote the transformation and upgrading of the bathroom industry.